aptbridge

Transforming raw data elements into information for better CRM and marketing advantage.

Many small & medium-sized businesses find themselves with multiple sets of important data: they have an online sales channel that includes both product information (descriptive, pricing and quantity on hand (QOH) data) and customer information (names, addresses, billing, and purchase history). They have customer and product information that also exists in QuickBooks - items (which include purchase and sales descriptions, pricing and an associated QOH) and customer records (including billing and shipping addresses, purchase history and billing information).

You know the feeling. You make time to keep sales information synchronized between the two systems, but what about customer billing and contact information? Do you have customer records that exist only online, and some that exist only in QuickBooks?

Do your QuickBooks items match your online store's product list, including descriptives, pricing and QOH? If you find yourself in this predicament, take heart, your not alone! Many businesses are struggling to cope with these issues. The problem is compounded if you do any of the following:

• maintain multiple duplicate QuickBooks items - representing sold-to or sold-from location;
• handle in-store sales manually or with a non-integrated Point of Sale (POS) system;
• maintain a customer relationship management system or store customer information in a separate system for marketing efforts.

The AptBridge system was designed to transform and integrate data between disparate systems. AptBridge will synchronize your online and QuickBooks product information, ensuring that your online sales channel has the correct product descriptions and quantity available. It will also synchronize customer and billing information. Using the QuickBooks POS product to track in-store sales, AptBridge helps you maintain a single repository for on-line and in-store customer information as well as a single product database. How does it maintain a single repository? By integrating directly between your online store and POS. Your customer data will include demographic and billing information for both online and in-store sales. Your inventory will be held as a single repository in POS.

Your marketing campaigns can be driven directly from your customer information held in one database. Product introductions or pricing changes will be a breeze.

Our goal in designing the AptBridge system was to help businesses not only integrate data between disparate systems, but to also help transform that data into powerful information that can be used for competitive advantage.

Contact us today for a demonstration or to learn more about how you can harness the power of AptBridge.